AlUla Design Award 2025
In its fourth edition, the AlUla Design Award invites designers from around the world to take part in an open call celebrating “The Ingenuity of the Human Hand” across two tracks: Fashion Design and Product Design.
This year’s theme honours the timeless handicraft that has shaped AlUla’s heritage from carved stone and intricate plasterwork to vibrant textiles and looks ahead to how these tradition scan inspire bold, contemporary design.
The Award calls on established designers to design the future of heritage, bridging AlUla’s profound past with innovative visions for tomorrow. Each category winner receives a SAR 30,000 prize production and distribution of their design through the AlUla Boutique, and an invitation to come to AlUla, where leading experts and institutions develop groundbreaking projects in art and design.
Theme 2025 - The Ingenuity of the Human Hand
From the heart of the desert to the oasis of AlUla, the human hand has always been both tool and storyteller. It carved rose-gold sandstone into Nabataean facades, traced geometry into Najdi plaster, and guided caravans along the Silk Road exchanging forms, ideas, and memory. Through embroidery, carving, and trade, AlUla’s crafts reveal a dialogue between people and place, necessity and imagination, heritage and the future.
This year’s theme, “The Ingenuity of the Human Hand,” invites designers to extend that dialogue through product and fashion design, treating AlUla as collaborator studio, library, and stage. We seek material intelligence and accountability: designs that honor local know-how while exploring new tools such as 3D printing and digital prototyping.
Works that weave continuity with departure precise yet porous, rooted yet open, are welcome. Designs where ornament becomes information, geometry an ethic, and fabrication a language. Hands remembering, and hands anticipating.
Application Details
Deadline : November 21, 2025
What shortlisted and finalists receive:
Selected concepts will be exhibited during the AlUla Arts Festival, showcasing tomorrow’s ideas in dialogue with AlUla’s heritage.
The selected concepts will be prototyped.
Two finalists will be chosen to have their work commercialised in the AlUla Boutique. Each category winner will receive a prize of SAR 30,000, considered as a design fee.
An application fee of SAR 200 applies to all applicants.
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